About the Project
The Sigma Chapter of Alpha Delta Pi at University of Illinois was in need of an updated recruitment video for Fall 2021. I worked closely with their recruitment director to narrow down a list of locations and props that would help establish the sorority's identity as a fun, close-knit family.
Over the course of several weeks, we scheduled video shoots with various models. We were careful to abide by COVID protocols, including masks and a limited amount of sisters on screen. During the shoots, girls blew bubbles at each other, hung out at a local custard shop, and suited up lab coats and business professional attire.
The editing was where the video really came to life. Using retro Super-8 filters, lens flares, slo-mo, and quick transitions, the video gained lots of animation.
The client was thrilled with the video and it was displayed during the following rush season.
