About the Project
Up-and-coming Pop Rap group SeoulFly was in need of a photographer and videographer for their upcoming slate of singles. They reached out to me and we began ideating an aesthetic to compliment their upcoming song "Lovesick".
The song title lended itself to a story of high school heartbreak which inspired the varsity aesthetic. Complete with old football jackets, paper planes and edgy attitudes, the shoot took place at a classroom set we'd rented and a local football stadium.
This project marked the first time I'd rented a set for a shoot and it really helped sell the visuals. The project was heavily thematic, so coordinating song with the clothes and location was extremely satisfying and pushed this shoot to the next level.
