About the Project
I recorded some footage while on a roadtrip with friends and packaged it into a short form video. My goal in the edit was to create an information gap for the viewer. I start off with a pretty provocative concept: an abandoned mail train, filled with undelivered letters. The key was the next line... "But you'll never guess where they were headed." It was this information gap that piqued viewer curiosity. For a longer YouTube Short, 52 seconds (out of a maximum of 60 seconds), the Average View Duration is 87%, quite high for the platform. It was great practice in understanding how to engage audiences and keep them watching.